Full page and video ads monetize five time more than regular banners. Users that are coming from video ads worth 6 times more than users that are coming from regular banners.
I provided this data today at app world panel dealing with mobile monetization.... (more)
Taptica user acquisition platform and optimization can bring mobile users also from Facebook and Twitter.
We can optimize campaigns between social media and regular media, making sure the client will get only high quality users from those campaigns.... (more)
Looking at Facebook's results yesterday I noticed that web ad revenues are more or less flat.
On Q4 2011 the revenues of ads before the launch of Facebook mobile ads were $950M. This quarter, Q4 2012, without mobile the ads revenues are a little bit less than 1B.... (more)